Fuss-free branding for women-led businesses

Helping you create clarity, confidence and a brand that works

You’re doing brilliant work, but your brand might not fully reflect it.
Or maybe you’re starting something new after years of being employed?

PinkFrog provides a clear, supportive branding process designed to give you confidence, clarity and a brand that works, without wasting weeks doing it all yourself.

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Step 1
Brand Clarity Workshop

Every branding project begins with a focused Brand Clarity Workshop.
A 90 minute session to get under the skin of you, your business and your brand.

We can explore:

  • Your goals and challenges

  • Your ideal clients

  • Your brands personality and tone

  • Your unique value

You’ll receive a short Brand Clarity Summary after the workshop.
A practical written snapshot of what we uncover - giving you something clear to refer back to, whether or not you choose to continue.

Investment: £350
If you continue with BrandLeap, this fee is credited against the total cost.

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[ PinkFrog’s signature service ]

Step 2
Bespoke Branding

From our workshop insights, I create a clear, practical brand that reflects your business and gives you confidence in how you show up.

Your brand package can include:

  • Mini brand strategy
    Positioning, messaging, tone

  • Visual identity
    Logos, colour palette, fonts

  • Short, practical brand guidelines
    So you stay consistent wherever you show up

  • Website Implementation Blueprint
    As part of your branding, you’ll get a clear, practical blueprint for a one-page Squarespace site. It breaks down essential sections, suggests word counts, and guides your FAQs. It gives you everything you need to brief a web designer confidently or build it yourself.

Everything is designed to feel clear and easy to use to help you keep your brand consistent.

Investment: £2850

  • This branding package is for women running small businesses who want:

    • To feel proud of their brand

    • To stop second-guessing themselves

    • To look professional without losing weeks of time

    It’s about strong foundations that support your business as it grows.

  • Optional website

    If you’d like, I can also build a simple one-page Squarespace site for you - short, easy to populate and fully aligned with your new branding. It’s ideal if you’re starting out and don’t want the pressure of writing lots of copy straight away.

    If your business needs (or grows into) a larger website, that’s absolutely fine. I work closely with trusted web partners and can help guide or manage that next step, so your brand stays consistent as you grow.

    Investment: from £750
    Squarespace domain and hosting costs are separate.

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Frequently Asked Questions

  • A logo is one part of your brand, an important one, but branding goes deeper. It’s how your business looks, feels and communicates. It’s the clarity behind your messaging, the continuity of your visuals and the impression people are left with. A strong brand makes everything else easier.

  • Often, you just feel it.

    Perhaps your business has evolved, your audience has shifted, or your current branding no longer reflects your experience. If you hesitate before sharing your website or feel slightly disconnected from how your business looks, it may be time to refresh and realign.

  • I work with busy business owners, so the process is structured and focused. You won’t be left wading through endless decisions. There are a few key points where your input is needed, but my role is to guide you clearly and efficiently so the process feels energising,  not overwhelming or a time-suck.

  • Not at all. Clarity often comes through the process itself. You just need an openness to explore where you are now and where you want to go.

  • Yes - branding is collaborative. We refine things as we go, and you’ll have opportunities to review and give feedback at key stages. The goal is to move forward with confidence, not endless revisions, but I’ll always keep you informed and involved.

  • This branding package is designed for small businesses - whether you’re starting something new or ready for a brand that better reflects where you are now.

    Many of my clients are experienced business owners who’ve stepped away from corporate roles to build something of their own, or founders whose businesses have evolved and outgrown their original branding. They’re ready for a brand that matches their expertise, attracts the right clients, and supports their next level of growth.

    The process flexes to meet you where you are - giving you clarity, direction and a brand that works as hard as you do.

  • You’ll leave with a clear, considered brand identity — including your visual identity, core brand elements and guidance on how to use them confidently. Most importantly, you’ll have a brand that feels aligned and easy to work with.

  • Yes. A simple agreement outlines the scope of work and ensures we’re both clear on expectations. A 50% deposit secures your booking, with the balance due on completion. This keeps everything straightforward and professional.

[ reasons to CHOOSE PINKFROG BRAND DESIGN ]

Testimonials

“We commissioned Lisa to rebrand The Best Businesswomen Awards and we’re thrilled with the results. If you are looking for a brand designer I would highly recommend Lisa.”

Debbie Gilbert
CEO Best SME Awards| Best Businesswomen Awards

“Lisa has been instrumental in helping us bring new products and services to market and quietly revolutionising the way we present ourselves as a brand.”

Ben Anderson
Director of Product Management

Lisa is a class act, delivering with warmth and good humour. 
She has a no-nonsense business approach, warmth and integrity, and the results are outstanding.

Kay Daniels
Outsourced finance director to SMEs

Ready for a brand that finally feels like you?

As your business evolves, your brand should evolve with it. Whether you’re just beginning or ready for a fresh chapter, we’ll create something clear, thoughtful and built to grow with you.

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