Branding for women building their second chapter businesses
You've spent years building experiences, skills and expertise.
Maybe you've left a corporate career.
Maybe you're reshaping an existing business.
Maybe you're finally doing the thing you've wanted to do for years.
Either way, you're not starting from scratch.
But your brand may not reflect the level you're already working at.
I help women building second chapter businesses create brands that feel clear, confident and aligned with who they are today.
No jargon. No complicated processes. No endless rounds of revisions.
Just practical, thoughtful branding designed to help you move forward with confidence, without wasting weeks doing it all yourself.
Step 1
Brand Clarity Plan
Before we think about logos, colours or websites, we need clarity.
Most of the women I work with know they're good at what they do. What they need is an outside perspective on how to position themselves, communicate their value and build a business that reflects where they're heading next.
The Brand Clarity Plan is a focused 90-minute session designed to help you step back and see the bigger picture.Together we can explore:
Where your business is today
Where you want it to go next
The clients you most want to work with
What makes your experience valuable
How you want to be seen
After our session, you'll receive a personalised Brand Clarity Plan with practical recommendations, opportunities and next steps.
Many clients leave with more than a branding plan.They leave with greater confidence, clearer direction and a renewed sense of what's possible.
Investment: £350
If we go on to work together on your branding, this investment is credited against your project.
[ PinkFrog’s Branding service ]Step 2
Bespoke Branding
Choose the level of support that's right for you
Once we have clarity on where you're heading, we'll create a brand that reflects who you are today and where you want to go next.
Every project is tailored, but these options provide a useful starting point.
Clarity
For women ready to build a strong foundation for their second chapter.
A clear brand strategy and visual identity that helps you show up with confidence and attract the right opportunities.
Investment: £2850
Momentum
For women ready to become more visible and build traction.
Everything in Clarity, with additional support to help you communicate consistently and grow your presence.
Investment: £3850
Elevate
For women building something bigger.
A complete brand and online presence designed to support ambitious growth, thought leadership, speaking opportunities or a larger-scale business.
Investment: £5850
Not sure which option is right for you?
We'll work that out together during your Brand Clarity Plan.
Frequently Asked Questions
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A logo is one part of your brand, an important one, but branding goes deeper. It’s how your business looks, feels and communicates. It’s the clarity behind your messaging, the continuity of your visuals and the impression people are left with. A strong brand makes everything else easier.
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Often, you just feel it.
Perhaps your business has evolved, your audience has shifted, or your current branding no longer reflects your experience. If you hesitate before sharing your website or feel slightly disconnected from how your business looks, it may be time to refresh and realign. -
I work with busy business owners, so the process is structured and focused. You won’t be left wading through endless decisions. There are a few key points where your input is needed, but my role is to guide you clearly and efficiently so the process feels energising, not overwhelming or a time-suck.
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Not at all. Clarity often comes through the process itself. You just need an openness to explore where you are now and where you want to go.
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Yes - branding is collaborative. We refine things as we go, and you’ll have opportunities to review and give feedback at key stages. The goal is to move forward with confidence, not endless revisions, but I’ll always keep you informed and involved.
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This branding package is designed for small businesses - whether you’re starting something new or ready for a brand that better reflects where you are now.
Many of my clients are experienced business owners who’ve stepped away from corporate roles to build something of their own, or founders whose businesses have evolved and outgrown their original branding. They’re ready for a brand that matches their expertise, attracts the right clients, and supports their next level of growth.
The process flexes to meet you where you are - giving you clarity, direction and a brand that works as hard as you do.
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You’ll leave with a clear, considered brand identity — including your visual identity, core brand elements and guidance on how to use them confidently. Most importantly, you’ll have a brand that feels aligned and easy to work with.
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Yes. A simple agreement outlines the scope of work and ensures we’re both clear on expectations. A 50% deposit secures your booking, with the balance due on completion. This keeps everything straightforward and professional.
[ reasons to CHOOSE PINKFROG BRAND DESIGN ]Testimonials
“We commissioned Lisa to rebrand The Best Businesswomen Awards and we’re thrilled with the results. If you are looking for a brand designer I would highly recommend Lisa.”
Debbie Gilbert
CEO Best SME Awards| Best Businesswomen Awards“Lisa has been instrumental in helping us bring new products and services to market and quietly revolutionising the way we present ourselves as a brand.”
Ben Anderson
Director of Product ManagementLisa is a class act, delivering with warmth and good humour.
She has a no-nonsense business approach, warmth and integrity, and the results are outstanding.
Kay Daniels
Outsourced finance director to SMEs
Ready for a brand that finally feels like you?
As your business evolves, your brand should evolve with it. Whether you’re just beginning or ready for a fresh chapter, we’ll create something clear, thoughtful and built to grow with you.